Marketing Specialist
KESAREV
- Москва
- Постоянная работа
- Полная занятость
- Works hand in hand with the BD Director and assist with implementation and management of short- and long-term business development and marketing strategy and initiatives;
- Assist BD Director in overseeing firm opportunities: identifying and securing external conference speaking opportunities by monitoring event calendars, GR and legal publications, competitor/partners websites and business news;
- Oversee client-facing events: manage and execute large- and small-scale events including logistics; oversee and manage client seminars, dinners and cocktail parties;
- Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats;
- Provides social media support, including development of content plan, drafting targeted posts, etc;
- Writes and edits marketing collateral as needed for handouts, the firm’s Internet, presentations, white papers, etc;
- Oversee external communications, including email marketing, press releases and publications;
- Oversee submissions annual cycle, including planning, delegation, distribution, execution; keep team apprised of deadlines, timelines, referee outreach, etc.; regularly evaluate new opportunities per practice area;
- Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes;
- Working with CRM to create customized mailing lists for events and marketing campaigns. Managing CRM to track business development activities;
- Working with BD to manage activities of colleagues, including development of business plans and assisting with tracking and follow-up.
— Minimum 2 years of experience in marketing of professional services. Experience in law firm marketing or professional services (top-level B2B) marketing is a strong advantage
— Working knowledge of website database/technology, CRM database/technology, and mass e-mail distribution software.
— General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of partners’ and short/long-term business development and marketing activity.
— Skills to manage large internal and external events, from developing theme to post-event analysis.
— Understanding of specifics of government relations function is a strong advantage.
— Experience working with international companies.
— Higher education (including marketing/advertising).
— Fluent English (spoken and written).
— The skill of working with graphic editors is an additional plus.The salary and compensation/benefits package is discussed with the successful candidates.Kesarev is among few reputable local consultants to provide professional and compliant services in Russia, Belarus and the Eurasian Economic Union on government relations, public affairs, regulatory/policy and issues management.With offices in Moscow (Russia) and Minsk (Belarus) - Kesarev has been assisting industry associations, global, multinational and national companies of international scale since 2004.We promote our clients' case at all governmental levels, address complex issues, minimize risks and ensure business continuity through establishing clear and effective political/regulatory environment and sustainable relationships.Team of 45+ professionals, who have long-term experience in law, public policy, governmental affairs and crisis communications. We are fluent in languages spoken by authorities and essential stakeholders.
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