Product Manager, IBD

• Go-to-market strategy development for New IBD Launch and preparation to ensure adoption/implementation via sales force
• Build company understanding of customers and market, including patient pathway development
• Develops customer/market knowledge: therapeutic and disease condition
• Develop and implement annual marketing plans (in cooperation with Sales Manager/Team)
• Target audience identification and segmentation criteria development
• Mapping of key stakeholders, KOLs development plan preparation in collaboration with Medical Team
• Development of professional relationships with targeted KOL's
• Cooperation with Market Access & Medical colleague to ensure optimal patient access for new products
• Optimize marketing investment and implementation – Smart investment strategy
• Maintains budget with high forecast accuracy
• Provides marketing execution: brand message delivery, life cycle management, targeting, market delivery
• Analyses: market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics.

• Higher education
• 3+ years of pharmaceutical industry experience (sales and marketing) with strong understanding of customer and market dynamics (preferable)
• 3+ years in RX product management in reimbursement channel (RLO, OMI) within pharmaceutical industry (preferable)
• Proven success in building strong KOLs and customers relationships
• Strong interpersonal skills and good communicator with ability to inspire/excite and connect with colleagues
• Structured/organized and productive - can juggle many projects at one time and priorities effectively
• Strong analytical skills
• Pro-active and Results Oriented, with strong Ownership
• Ambitious & Open minded /copes well with changes
• Competency in English as a must
• MS Office Advanced Skills

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