COOP Marketing Senior Specialist

Manpower

Москва
Постоянная работа
Полная занятость

1 мес. назад

29 Июля 2025согласно д/иОбязанности:

CX (Customer Experience): Analyse market best-practices (local & international), Initiate, develop and implement premium CX activities:

- offline experience (premium handover, individual consultancy & presentation, hospitality, UGC generation activities etc.)
- loyalty program (investigate current status, ensure main privileges activation at all partners)
- CRM activities

Ensure Online experience in line with best practice (websites audit, improvements implementation, transparency in reporting, performance campaigns efficiency tracking and optimization based on customer data);
Develop and control COOP marketing activities:

- design 360 campaigns together with partner and sales team, set KPI;
- ATL + Digital + Social + Events (new product launches and ongoing promo campaigns);
- develop and verify creative layouts;
- track KPI fulfillment, analyse and grow efficiency.

Handle COOP budget by account;
Generate SAP docs (requests for budget accrual in SAP) & COOP activities monitoring;
Document flow.

Требования:

2+ years of experience in a similar position (Partners Marketing/Comunication Marketing);
Desirable:

- Experience with durable (e.g. consumer electronics) goods markets
- Experience with Premium (!) brands
- Experience with major International Company / Brand

Experience in Marketing Media planning & Succesfull Activations of new product Launches (Online|offline);
CX (Customer Experience): offline experience & loyalty program;
Presentation & Reporting to Top Management;
Budget planning & maintenance.

Manpower

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